The only beer to be seeing an increase in sales during this current credit crunch is Real Ale! And this is being helped by an increasing number of women drinkers.

While all other beer types, such as lager and keg bitters, saw their sales fall in the the first half of 2009, sales of real ale grew 1%, it said.

The independent study, which is backed by a host of brewers, said the number of women drinking real ale has doubled.

Real ale is a natural beer that does not require any added carbon dioxide.

With pub closures running at an all time high of 52 a week due to falling revenues the popularity of real ale offers a real lifeline to pubs threatened by closure.

Unlike lager or processed keg bitters, real ale creates its own natural fizz from the second fermentation that takes place in the barrel in the pub cellar.

It is available in a host of styles, from bitters to milds, strong ales to stouts, and the newer range of golden beers. It is typically meant to be served at a cool rather than cold temperature.

Fancy trying Real Ale? Then why not join us in the Salutation on South Parade Doncaster for the start of their three day beer festival with a choice of 30 Real Ales to choose from.

About the Author

Mark Higham

Is the Managing Partner at Numero Accountancy LLP and an ACCA qualified accountant. Having spent time working in large Plc's and Private Limited Companies in Senior Finance roles Mark start his own practice in 2005. In this time Mark has been a finalist in Doncaster Chambers Entrepreneur Year and Numero have been finalists in the Rotherham Chamber New Business Start-Up and Most Innovative Use of Technology Awards.

Posted on 21st July, 2010