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Contact us and let us call you back at when it's convenient.Did you know?
Estimates vary, but unhappy customers are believed to be 10-20 times more likely to circulate negative stories about your business than happy customers are to circulate positive stories.
Over 83% of business owners believe that the current economic conditions have made delivering excellent customer experience more important than ever. Yet only 1% believed that engaging with customers comments and criticisms on social media is key to delivery this.
Online comments and opinion have a significant impact upon purchasing decisions. More than 50% of consumers have decided against making a purchase based on an online recommendation and half indicated that online reviews and ratings influenced their buying decisions more than any other form of online advertising.
The use of social media provides businesses with the opportunity to “listen in” on what their customers are saying about them. It also provides an excellent opportunity to educate both existing and new customers as we as helping to build and maintain an online brand.
About the Author
Mark Higham
Is the Managing Partner at Numero Accountancy LLP and an ACCA qualified accountant. Having spent time working in large Plc's and Private Limited Companies in Senior Finance roles Mark start his own practice in 2005. In this time Mark has been a finalist in Doncaster Chambers Entrepreneur Year and Numero have been finalists in the Rotherham Chamber New Business Start-Up and Most Innovative Use of Technology Awards.Posted on 22nd February, 2011